Excitement, high stakes as Big Brother Naija Season 4 Begins Today


All is now set for the commencement of this year’s edition of Big Brother Naija, scheduled to begin airing 7pm today and run for a 92-day stretch of all round entertainment.

The stakes had been raised by the organisers of the show with the eventual winner of this season expected to walk away with N60 million grand prize, about 33.3 per cent increase of last year’s prize.

The buzz and high expectation of the show seems to have been ignited with the explosive reunion of last season’s contestants, which produced a lot of fireworks, shouting match, revelations and shattered alliances.

Nigerians will be expecting to see crazy characters like Cynthia Nwadiora aka Ceecee from last season as well as Tboss and Bisola from two seasons ago.

There are also feelers that viewers might this time vote for a woman to win the prize money as the last three seasons have all produced male winners including Katung Aduwak, Efe Ejeba, Miracle Ikechukwu respectively.

The breakdown of the prizes for the winner includes: a N30m cash prize; a top of the range SUV from Nigerian automaker, Innoson Motors; a trip to Dubai for two packaged by TravelBeta; a home make-over courtesy Scanfrost; a year’s supply of Pepsi and One Africa Fest VVIP experience; a year’s supply of Indomie noodles & Munch it; and a brand new Oppo mobile smartphone.

There’s also a bonus prize of two VIP Tickets to watch a European Football final game LIVE, courtesy Bet9ja.

With major sponsors such as Bet9ja, this season is expected to be very dramatic more than previous editions, particularly now that the programme has come home.

Excitement and anticipation greeted the news of the relocation to Nigeria when the company announced it in January. However, the company is giving its best shot to ensure that the new Big Brother Naija house will have no parity.

According to the Chief Customer Officer of MultiChoice Nigeria, Martin Mabutho, the new Big Brother Naija House will be the first purpose-built facility in Africa and perhaps in the world housing all the zones in one complex. Previous facilities had the house, studio for the live shows, production and post-production units all in separate buildings and sometimes in different locations.

This new and improved BBNaija house, which measures about 1800sqm with an additional 250sqm for support building services such as the sick bay and artiste lounges, is designed and built to be bigger and better than any of the Big Brother Africa or Mzansi houses.

For example, the studio for the live eviction shows is said to be double the size of what was in the house in South Africa, giving room for bigger performances, wider coverage of studio audience reactions and other stage and sound production. Fans should also expect to have more camera vantage positions in the house to capture even more content. An insider revealed that the house is designed to take 7x handheld cameras and 32 Q-ball cameras that will capture every activity in and outside the house.

The exterior as expected will have the garden area which provides grounds for a jacuzzi and other outdoor recreational activities for the housemates to engage in during the show.

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